Tuesday, March 25, 2008

New Climate Awareness Campaign from Al Gore

Gore's Group to Launch Massive Climate Campaign. By Marilyn Elias, USA Today, March 24, 2008. "'The missing ingredient is the force of public opinion.' That's the line Cathy Zoi recalls from... Al Gore when he urged her to become CEO of the Alliance for Climate Protection. Americans are aware of global warming, 'but they don't get the urgency of it and that this is solvable,' says Zoi, who took the job last year. The new group is about to launch the most ambitious U.S. marketing campaign ever on climate change, at a cost of more than $100 million a year for three years... 'We've come up against a brick wall with Americans,' says Lee Bodner... of ecoAmerica... Despite Americans' widespread familiarity with global warming, 'only a small group are changing their behavior'... The Alliance for Climate Protection will buy ads and partner with grass-roots groups to spread the word on how to cut greenhouse gases. It also is seeking partnerships with consumer product makers 'to amplify the message'... through their packaging, websites or ads... The website www.wecansolveit.org [is] scheduled to launch in the next week."

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