Thursday, December 20, 2007

Wal-Mart to Sell Electric Autos

Wal-Mart to Sell Electric Autos. By Jacob Gordon, MSN.com, December 19, 2007. "Walk into a Wal-Mart in the not-too-distant future and among the thousands of products for sale will be an electric car. It will not be a remote control car, a golf cart or a little scooter to help granny cruise the aisles. The battery-powered automobile will look every bit like a MINI Cooper. This is because it will be a MINI Cooper, just with a powerful electric motor under the hood and a stack of lithium batteries where the gas tank used to be. The company responsible for transforming the already-efficient MINI into a 'zero-emissions' electric vehicle (EV) is Hybrid Technologies. At its factory in Mooresville, North Carolina, engineers pull the internal combustion guts from cars such as the Chrysler Crossfire, PT Cruiser, smart fortwo, and the MINI, endowing them with advanced electric powerplants. While several other well-funded startups are racing to build electric cars from scratch, Hybrid Technologies has taken a different line of attack, converting already popular models to battery power. To Richard Griffiths, the founder and prolific spokesman for Hybrid Technologies, the goal is not to try and sell people on the idea of an electric vehicle, but rather to show them how much fun they can have in electric versions of their favorite cars. Griffiths wants people to start thinking of battery power as a kind of high-end option, like a convertible top or a navigation system."

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